Het Nationale Theater
Brand identity | 2019
Role: Art Director & Lead Designer
Made at Grrr
The former identity was created under pressure when the national theater company and the most influential theater halls from The Hague merged to become Het Nationale Theater.
After 2 seasons it was already time for a solid brand strategy and a serious refreshment of the visual identity. The challenge was to develop a very iconic brand under which every department can gather but also find the freedom to address their unique challenges. Kid plays during the holidays, theater making workshop for teenagers, avant-garde cutting-edges experimental theater pieces, popular stand-uppers, family shows, theater classics, dance, music, festivals and parties: Het Nationale Theater has it all. But how can they speak from one voice? They all believe that Theater can change the world.