Drops
The fastest growing language app in the world

Identity (2021). Art Director.
Made at GRRR in collaboration with Afonso Gonsalves.

It started with an email: Can you draw 2500 icons? I didn't. But I developped an illustration style, documented it and onboarded more than 10 illustrators to create this image bank together.
After that it was time to refresh the visual identity. Drops is the fastest growing language app in the world and offers a unique learning method. Learn words only. Sounds simple huh? It leads to a simple and powerful branding for a simple and powerful concept.