Website | 2017
Role: Art Director & Lead Designer
Made at Grrr
Yoni is a brand of sustainable tampons, pads and panty liners. They are game changers claiming “Chemicals are not for Pussies” with a rather fashionable and quirky tone of voice. But the branding (by Thonik) consciously plays on a high-quality and transparent appearance, almost clinical.
The challenge was to bring those two worlds together and find the adequate look and feel: Exciting and trustworthy, fashionable and transparent.